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	<title>turtlethink.com &#187; Apple</title>
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	<link>http://turtlethink.com</link>
	<description>turtles like technology</description>
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		<title>Open Letter to Apple: Let us Augment Reality with the iPhone!</title>
		<link>http://turtlethink.com/2009/07/open-letter-to-apple-let-us-augment-reality-with-the-iphone/</link>
		<comments>http://turtlethink.com/2009/07/open-letter-to-apple-let-us-augment-reality-with-the-iphone/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 04:39:23 +0000</pubDate>
		<dc:creator>Mark Kizelshteyn</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Augmented Environments]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Virtual Worlds]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=838</guid>
		<description><![CDATA[Earlier today (yesterday at this point), I came across an interesting post on Ori Inbar&#8217;s blog (Games Alfresco), where he posted an open letter to Apple regarding Augmented Reality on the iPhone. 
As TurtleThink has written about countless times now, augmented reality is the future, and we all want that future to be a little [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier today (yesterday at this point), I came across an interesting post on Ori Inbar&#8217;s blog (<a href="http://gamesalfresco.com">Games Alfresco</a>), where he posted an open letter to Apple regarding Augmented Reality on the iPhone. </p>
<p>As TurtleThink has written about countless times now, augmented reality is the future, and we all want that future to be a little more tangible. Help us Apple! With the release of the compass on the iPhone 3G[S], we are at the brink of some incredible consumer AR applications (as seen in the videos below). So, let&#8217;s spread the word. I am reposting the letter and some neat AR videos from Games Alfresco below. </p>
<p><strong>A letter sent to Apple Developer Relations.</strong></p>
<p><em>Dear Apple,</p>
<p>We are a collection of augmented reality (AR) enthusiasts and professionals (from business and academia), who have been working on a multitude of AR apps for the iPhone. These apps are poised to change the way people interact with the real world.</p>
<p>But here is the rub: we are currently unable to publish these apps on the app store because the iPhone SDK lacks public APIs for manipulating live video.</p>
<p>We are asking Apple to provide a public API to access live video in real time, on the iPhone.<br />
We will be happy to offer additional technical details.</p>
<p>The impact of augmented reality (AR) on our lives could be as significant as the introduction of the PC.<br />
In 10 years, we believe augmented reality will change the way everyone experiences travel, design, training, personal productivity, health care, entertainment, games, art, and advertising (videos).</p>
<p>Looking back just a few years, AR pioneers had to hack a slew of components into ridiculously large backpacks and HUDs, and be confined to rigged environments. Nowadays, it comes in friendly, affordable packages and the iPhone is one of the first devices to have it all – except for a public API.</p>
<p>The battle to determine the winning device has already begun; a public API to access live video will give the iPhone a lucrative ticket to compete.<br />
We believe Apple has a window of opportunity of about 3 months before developers start looking elsewhere. If Apple decides to publish the API in that time frame – in the next 10 years, everyone might be using the iPhone as the preferred device to interact with the real world.</p>
<p>Here is how augmented reality could open up new opportunities for the iPhone this year:</p>
<p>Arf (Georgia Tech)</p>
<p>a virtual pet you take anywhere</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/_0bitKDKdg0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/_0bitKDKdg0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>ARghhhh (Georgia Tech)</p>
<p>first person table-top action game</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/cNu4CluFOcw&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/cNu4CluFOcw&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Sekai Camera (Tonchidot)</p>
<p>AirTag the real world</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/KgTwSXK_5dg&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/KgTwSXK_5dg&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Kweekies (int13)</p>
<p>a portal to creatures in a parallel world</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Te9gj22M_aU&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/Te9gj22M_aU&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Layar (SPRXmobile)</p>
<p>Browse the world with an AR browser – Details</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/b64_16K2e08&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/b64_16K2e08&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Artoolkit for the iPhone (Artoolworks)</p>
<p>the most popular AR kit now on the iPhone</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/5M-oAmBDcZk&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/5M-oAmBDcZk&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>StudierStube ES (Imagination, Graz TU)</p>
<p>the only AR engine designed for mobile devices, now on iPhone – Details</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/O8XH6ORpBls&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/O8XH6ORpBls&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>PTAM on the iPhone (Oxford University)</p>
<p>next generation AR tracking with no markers or images</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/pBI5HwitBX4&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/pBI5HwitBX4&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Wikitude (Mobilizy)</p>
<p>a travel guide that “tells you what you see”</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/8EA8xlicmT8&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/8EA8xlicmT8&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Virtual Santa (Metaio)</p>
<p>interactive Christmas application using the augmented reality</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/04qiDsgcpaI&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/04qiDsgcpaI&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Augmented Reality Sightseeing (Fraunhofer IGD)</p>
<p>Historic photographs overlaid on your field of view while strolling in a street</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/gwtmk1ZjhY0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/gwtmk1ZjhY0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>These are apps that are practically ready to go. There is a whole bunch of apps and games that are just waiting for the API to be available.</p>
<p>…And Apple, we know you can’t share your plans…so please surprise us soon!</p>
<p>Many many thanks for your consideration -<br />
Sincerely,</p>
<p>Signed:<br />
Michael Gervautz – Managing Director Imagination GesmbH<br />
Robert Rice – CEO Neogence<br />
Georg Klein – PhD PTAM creator from Oxford University<br />
Stephane Cocquereaumont &#8211;  President &#038; Lead Developer Int13 (Kweekies)<br />
Maarten Lens-FitzGerald – Founder &#038; Partner SPRXmobile, developer of Layar<br />
Ori Inbar – Author of GamesAlfresco.com and CEO and founder Pookatak Games<br />
Philippe Breuss – Lead developer, Mobilizy<br />
Philip R. Lamb – CTO, Artoolworks<br />
Noora Guldemond – Metaio<br />
Takahito Iguchi – CEO, Tonchidot<br />
Blair MacIntyre – Associate Professor, Georgia Institute of Technology<br />
Bruno Uzzan – CEO, Total Immersion<br />
Michael Zoellner – Fraunhofer IGD<br />
Andrea Carignano – CEO,  Seac02<br />
</em><br />
[via <a href="http://gamesalfresco.com/2009/07/02/open-letter-to-apple-let-us-augment-reality-with-the-iphone/">Games Alfresco</a>]</p>
<img src="http://turtlethink.com/?ak_action=api_record_view&id=838&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>Apple working on 3D Mac OS User Interface</title>
		<link>http://turtlethink.com/2008/12/apple-working-on-3d-mac-os-user-interface/</link>
		<comments>http://turtlethink.com/2008/12/apple-working-on-3d-mac-os-user-interface/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 20:25:43 +0000</pubDate>
		<dc:creator>Mark Kizelshteyn</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Computer]]></category>
		<category><![CDATA[OS]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Interface]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=313</guid>
		<description><![CDATA[Apple Insider released a series of images from a recent string of patent filings by Apple. The overarching idea behind this innovation is how to more effectively use the &#8220;real estate&#8221; of a desktop. The name given by Apple is a multi-dimensional desktop. 
Apple Insider writes: &#8220;A series of Apple patent filings published this week [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.appleinsider.com/articles/08/12/11/apple_working_on_3d_mac_os_x_user_interface_images.html">Apple Insider</a> released a series of images from a recent string of patent filings by Apple. The overarching idea behind this innovation is how to more effectively use the &#8220;real estate&#8221; of a desktop. The name given by Apple is a multi-dimensional desktop. </p>
<p>Apple Insider writes: &#8220;A series of Apple patent filings published this week reveal the Mac maker has spent a considerable amount of time outlining a new multi-dimensional interface for Mac OS X that would make better use of screen real estate by increasing the number of virtual surfaces capable of housing application and interface elements.&#8221; </p>
<p>Check out this image:<br />
<a href="http://turtlethink.com/wp-content/uploads/2008/12/patent-081211-5.jpg"><img src="http://turtlethink.com/wp-content/uploads/2008/12/patent-081211-5.jpg" alt="" title="patent-081211-5" width="500" height="314" class="alignnone size-full wp-image-314" /></a></p>
<p>Read the full post <a href="http://www.appleinsider.com/articles/08/12/11/apple_working_on_3d_mac_os_x_user_interface_images.html">here</a>. </p>
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