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	<title>turtlethink.com &#187; Business</title>
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	<link>http://turtlethink.com</link>
	<description>turtles like technology</description>
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		<title>People are walking architecture: making smart cities via smart products</title>
		<link>http://turtlethink.com/2010/05/people-are-walking-architecture-making-smart-cities-via-smart-products/</link>
		<comments>http://turtlethink.com/2010/05/people-are-walking-architecture-making-smart-cities-via-smart-products/#comments</comments>
		<pubDate>Fri, 21 May 2010 19:48:13 +0000</pubDate>
		<dc:creator>Paul Fayngersh</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Physical Computing]]></category>
		<category><![CDATA[Archigram]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[BERG]]></category>
		<category><![CDATA[Guy Debord]]></category>
		<category><![CDATA[Internet of Things]]></category>
		<category><![CDATA[Matt Jones]]></category>
		<category><![CDATA[Muji]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=1147</guid>
		<description><![CDATA[I never imagined a presentation that references Eliel Saarinen, Clay Shirky, and Muji. Well, here you go. 
Matt Jones, a designer at London-based BERG, explores the idea that smart cities can be constructed bottum-up with the creation of smart products; that is, small and unobtrusive loosely networked objects fluidly integrated within their larger context. His [...]]]></description>
			<content:encoded><![CDATA[<p>I never imagined a presentation that references Eliel Saarinen, Clay Shirky, and Muji. Well, here you go. </p>
<p><a href="http://berglondon.com/people/matt-jones/">Matt Jones</a>, a designer at London-based BERG, explores the idea that smart cities can be constructed bottum-up with the creation of smart products; that is, small and unobtrusive loosely networked objects fluidly integrated within their larger context. His talk from TechnoArk in Switzerland is below: </p>
<p><a title="View People Are Walking Architecture, or making NearlyNets with MujiComp, January 2010 on Scribd" href="http://www.scribd.com/doc/31533915/People-Are-Walking-Architecture-or-making-NearlyNets-with-MujiComp-January-2010" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">People Are Walking Architecture, or making NearlyNets with MujiComp, January 2010</a> <object id="doc_398837849158949" name="doc_398837849158949" height="500" width="100%" type="application/x-shockwave-flash" data="http://d1.scribdassets.com/ScribdViewer.swf" style="outline:none;" ><param name="movie" value="http://d1.scribdassets.com/ScribdViewer.swf"><param name="wmode" value="opaque"><param name="bgcolor" value="#ffffff"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="FlashVars" value="document_id=31533915&#038;access_key=key-xfxid4x2jrhvzlfxubx&#038;page=1&#038;viewMode=slideshow"><embed id="doc_398837849158949" name="doc_398837849158949" src="http://d1.scribdassets.com/ScribdViewer.swf?document_id=31533915&#038;access_key=key-xfxid4x2jrhvzlfxubx&#038;page=1&#038;viewMode=slideshow" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="500" width="100%" wmode="opaque" bgcolor="#ffffff"></embed></object>	</p>
<p><a href="http://berglondon.com/blog/2010/05/18/people-are-walking-architecture-or-making-nearlynets-with-mujicomp/">[People are walking architecture, or making NearlyNets with MujiComp]</a>, via <a href="http://www.psfk.com">[PSFK]</a> </p>
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		<title>Business Plans 2.0: Lean and Icon-based</title>
		<link>http://turtlethink.com/2010/02/business-plans-2-0-lean-and-icon-based/</link>
		<comments>http://turtlethink.com/2010/02/business-plans-2-0-lean-and-icon-based/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 15:44:41 +0000</pubDate>
		<dc:creator>Paul Fayngersh</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Plans]]></category>
		<category><![CDATA[Lean Startup]]></category>
		<category><![CDATA[Lunatech]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=1036</guid>
		<description><![CDATA[
The attendees of Thursday night&#8217;s Bootstrapping and Agility meetup at Rotterdam witnessed the unveiling of a very neat idea that could very well change the game of business plan submissions. Though presented in a &#8220;tongue-in-cheek&#8221; manner, I believe the concept solves a very real problem: clear communication between entrepreneurs presenting new ventures and investors seeking [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://turtlethink.com/wp-content/uploads/2010/02/BusinessPlanIcons.jpg"><img src="http://turtlethink.com/wp-content/uploads/2010/02/BusinessPlanIcons.jpg" alt="" title="BusinessPlanIcons" width="915" height="372" class="aligncenter size-full wp-image-1038" /></a></p>
<p>The attendees of Thursday night&#8217;s Bootstrapping and Agility meetup at Rotterdam witnessed the unveiling of a very neat idea that could very well change the game of business plan submissions. Though presented in a &#8220;tongue-in-cheek&#8221; manner, I believe the concept solves a very real problem: clear communication between entrepreneurs presenting new ventures and investors seeking new opportunities. Many ideas begin from a playful starting point; only when one takes a step back and really evaluates them is their actual merit realized. </p>
<p>The presentation comes from Peter Hilton (<a href="http://twitter.com/PeterHilton">@PeterHilton</a>) of <a href="http://www.lunatech.com">Lunatech</a>, part early stage VC firm and part software development company and the gracious hosts of the event. Inspired by the simplicity and success of the Creative Commons icons, which condense pages of information that no one ever reads into an easily-understandable symbol accompanied by a sentence of text, Peter proposes to apply that exact same logic to business plans. In reality many submitted business plans are simply not read by investors &#8211; they are too long, too boring, or too convoluted. Naturally, the entrepreneurs who write them want to go into as much detail as possible in their plans while the investors that read them just want to see the very core points. </p>
<p>This inherent rift that persists between investors and entrepreneurs is bridged by creating icon-based business plans, which condense a thick proposal to an easily-digestible single cover page. The system provides a way for entrepreneurs to present <em>exactly</em> what they are offering in a standardized common visual language. It has the potential to save a lot of time (and frustration) for both ends. Of course, this is not meant to <em>replace</em> a business plan, but rather act as an initial filter for at least getting the right ideas through the door.</p>
<p>Lunatech imagines this as a simple web app where users can check-off all the standard descriptions that apply to them, producing a final page of icons that can each be accompanied by no more than an additional 140 characters of descriptive text. This should be enough for any investor to know whether they want to meet with you or not, and to easily identify the strong and weak points of your proposal. </p>
<p>Peter&#8217;s entire presentation can be seen <a href="http://turtlethink.com/wp-content/uploads/2010/02/business-plan-symbology2.pdf">here</a>. Please note that this is the first time this has been presented, it is in the very early stages, and they are still very much working on the concept. </p>
<p>&#8212;&#8212;&#8211;<br />
<strong>UPDATE</strong> (3/5/2010): The application is now live at <a href="http://www.plancruncher.com">PlanCruncher.com</a>. Check it out everyone!  </p>
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		<title>Philip Rosedale, founder of Second Life, venturing into creating Artificial General Intelligence</title>
		<link>http://turtlethink.com/2010/02/philip-rosedale-founder-of-second-life-venturing-into-creating-artificial-general-intelligence/</link>
		<comments>http://turtlethink.com/2010/02/philip-rosedale-founder-of-second-life-venturing-into-creating-artificial-general-intelligence/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 20:49:19 +0000</pubDate>
		<dc:creator>Paul Fayngersh</dc:creator>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Virtual Worlds]]></category>
		<category><![CDATA[AGI]]></category>
		<category><![CDATA[Ben Goertzal]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[lovemachine]]></category>
		<category><![CDATA[Philip Rosedale]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=1005</guid>
		<description><![CDATA[According to James Au&#8217;s Second Life blog, New World Notes, Philip Rosedale is “working towards creating a sentient artificial intelligence which exists in a virtual world.” Rosedale&#8217;s ambiguous new company LoveMachine lists as one of the three projects on its website: &#8220;The Brain. Can 10,000 computers become a person?&#8221; To that I would probably answer [...]]]></description>
			<content:encoded><![CDATA[<p>According to James Au&#8217;s Second Life blog, <a href="http://nwn.blogs.com/nwn/2010/02/philip-rosedale-ai.html">New World Notes</a>, Philip Rosedale is <strong>“working towards creating a sentient artificial intelligence which exists in a virtual world.”</strong> Rosedale&#8217;s ambiguous new company <a href="http://www.lovemachineinc.com/">LoveMachine</a> lists as one of the three projects on its website: &#8220;<strong>The Brain</strong>. Can 10,000 computers become a person?&#8221; To that I would probably answer a simple &#8220;no.&#8221; Creating a successful Internet-based virtual world surely took a lot of boldness, ambition, and chutzpah, but not even that is in the same ballpark as creating an AGI! (The other company goals are almost equally lofty: <strong>Work</strong>. Software for companies to work better and faster. and <strong>Money</strong>. A digital replacement for world currencies.) </p>
<p><a href="http://turtlethink.com/wp-content/uploads/2010/03/lovemachine.gif"><img src="http://turtlethink.com/wp-content/uploads/2010/03/lovemachine.gif" alt="" title="lovemachine" width="377" height="159" class="aligncenter size-full wp-image-1091" /></a></p>
<p>Virtual worlds are a natural setting for experimenting and testing various AI applications and appear especially suited for &#8220;general&#8221; intelligence development because of their broadness, openness and theoretical lack of limitations and rules. Ben Goertzel and his company, Novamente, have been working on virtual pets and the <a href="http://vimeo.com/1499611">results are pretty interesting</a>. So while projects such as these are something to get excited about, it&#8217;s hard not to dismiss bigheaded goals as worthless hype without seeing the real work that has gone into specific planning and execution &#8211; at least something that does not recall the infamous Underpants Gnome plan of 1)Collect underpants 2)??? 3)Profit. So while I don&#8217;t think much will come out of this, I have to issue the small warning that the distinction between &#8220;virtual&#8221; and &#8220;real&#8221; is pretty nonexistent. All that data is comprised of real code stored on real servers with real physical locations managed by real people&#8230; And again while I do remain skeptical of anyone achieving anything close to sentient intelligence anytime soon, I am also a bit concerned about singular commercial entities working <em>secretly</em> on a <em>closed</em> AGI system. Not involving all stakeholders &#8211; that is, ALL OF US &#8211; raises some ethical quandaries that at least need to be debated.</p>
<p>I would put someone like Philip Rosedale (proven record, visionary thinker, deep pockets and connections) pretty high on the list of people that could make some serious headway in the field, especially in potential <em>commercial</em> applications; he certainly tackles the big issues. Let&#8217;s just hope Philip Rosedale doesn&#8217;t resemble Watchmen&#8217;s Ozymandias&#8230; <img src='http://turtlethink.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://turtlethink.com/wp-content/uploads/2010/03/Rosedale-1.jpg"><img src="http://turtlethink.com/wp-content/uploads/2010/03/Rosedale-1.jpg" alt="" title="Rosedale-1" width="467" height="324" class="aligncenter size-full wp-image-1095" /></a></p>
<p>[New World Notes - <a href="http://nwn.blogs.com/nwn/2010/02/philip-rosedale-ai.html">Philip Rosedale Attempting to Create Sentient Artificial Intelligence That Thinks and Dreams in Second Life!</a>]</p>
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		<title>Le Web Decompression</title>
		<link>http://turtlethink.com/2009/12/le-web-decompression/</link>
		<comments>http://turtlethink.com/2009/12/le-web-decompression/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 21:27:58 +0000</pubDate>
		<dc:creator>Paul Fayngersh</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[LeWeb]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[Square]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=993</guid>
		<description><![CDATA[We (Paul and Mark) just spent two days @ Le Web in Paris and had a fantastic time. The conference was incredibly well organized and kudos to both Geraldine and Loic Le Meur (founder of Seesmic and one of France’s most influential tech bloggers) for doing such a fantastic job. 
We had the opportunity to [...]]]></description>
			<content:encoded><![CDATA[<p>We (Paul and Mark) just spent two days @ Le Web in Paris and had a fantastic time. The conference was incredibly well organized and kudos to both Geraldine and Loic Le Meur (founder of <a href="http://seesmic.com">Seesmic</a> and one of France’s most influential <a href="http://loiclemeur.com/">tech bloggers</a>) for doing such a fantastic job. </p>
<p>We had the opportunity to meet interesting people, network with industry leaders, hear inspirational talks (and not so inspirational ones), and rekindle some of our energy/enthusiasm about the future of the web and 2010 in general. It was surely a nice antidote for entrepreneurial burnout. Off course, some truly great food and wine and simply enjoying the beautiful City of Light doesn’t hurt either. </p>
<p>A lot has been written about Le Web 09 already and we don’t want to simply recycle content, but rather offer a few highlights of our personal experience:</p>
<p><strong>Twitter and Square</strong><br />
First off, we heard the term Twitter a bit too much, but that’s not surprising. Not only was it spoken about constantly (especially rumors about a Google purchase), but it seemed like everyone were on Twitter compulsively every spare second they had. The conference started out with Jack Dorsey, co-founder of Twitter, presenting his newest venture: <a href="https://squareup.com/">Square</a>. Square is a small hardware attachment for the iPhone that allows users to accept credit card payments directly in person. It looks very promising and using the headphone jack plug is a creative solution. The application’s interface seems incredibly intuitive and quite beautiful, and will likely be a hit. We also had an opportunity to watch Jack demo Square close up at a reception thrown by the Mayor at the Paris City Hall:</p>
<p><object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8088291&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=8088291&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></p>
<p><strong>Russia roundtable </strong><br />
With:<br />
Sasha Galitsky (Almaz Capital Partners)<br />
Bernard Lukey (CEO, OXON.ru)<br />
Edward Shendorovich (Managing Director, Kite Ventures)<br />
Arkady Volozh (CEO, Yandex) </p>
<p>The Russia roundtable was of course especially interesting for us. The discussion was both broad and in-depth, covering topics such as Russian innovation, startup culture, search (specifically Yandex), venture investment, ecommerce (why it is failing), and what is in store for the future. The single most salient question that permeated all discussion was the paradox of a high-tech, relatively wealthy country not really developing Internet technologies on par with the rest of Western Europe and Asia. Again, Russia falls into its strange neither-here-nor-there conundrum, an existential dilemma that has defined the country since the Slavophiles and Westernizers went at it in the beginning of the 19th century. Clearly, the largest problem is not talent, but a complete lack of a startup culture or any institutional support. Taking risks, experimentation, “doing your own thing” – these are not very highly regarded in Russia and especially not in the Russian business world. So even though so much raw talent is there, and even some true innovation (for example, Yandex was in search before Google), it will require a significant cultural shift for Russia to develop the sort of atmosphere that makes Western startup hubs so successful.         </p>
<p>It was also agreed that there is LOTS of opportunity remaining in Russia and a lot of room for growth. Take one significant example: online shopping. Currently this is suffering because of a) the terrible, unreliable postal system b) the commonplace cash-on-delivery payment method and c) peoples’ general distrust of digital commerce. All three are inevitably going to evolve – probably quite soon – leaving a ton of possibilities for developing online retail solutions. We are excited and will be keeping our eyes on future developments in the Motherland! </p>
<p><strong>Startup competition </strong><br />
The startup competition was one of our favorites aspects of the whole conference. In our limited experience these are often really hit-or-miss though this year it appeared that all 16 companies had something real to offer. When the dust settled, Paris-based company <a href="http://www.stribe.com">Stribe</a> took home the Gold. Stribe aims to provide an instantaneous social network on any site, helping companies foster conversations around their product/brand/etc. directly on their site. What’s interesting is that just before the ceremony, at the Brand Roundtable moderated by Chris Brogan, one of the key conclusions that arose from the discussion was that brands must mediate conversations directly where customers are visiting them – aka, their websites. Providing an accessible channel for customers to converse will become a priority that will separate companies open to the future, who will thrive in the new economy, versus closed off companies that will become less relevant. Stribe solves this problem with seeming aplomb. </p>
<p>The Silver prize went to <a href="http://tigerlilyapps.com/">TigerLily</a>, another local (French) startup also operating in a similar domain. TigerLily basically pimps Facebook fan pages. Controlling and modifying the page seams extremely simple and they really did a polished job with the entire interface. The value is obvious and the improvements upon Facebook’s own capabilities are inevitable, though it is a bit sad to see the site veer away from the clean, minimalist, egalitarian aesthetic towards the realm of MySpace cacophony. </p>
<p>The Bronze prize went to <a href="http://www.cloudsplit.com/">CloudSplit</a>, a Dublin-based startup that provides analytics to cloud computing customers. They’ve already received €100,000 of seed funding and are looking for $2M more. We don’t really know much about this industry, so all we can say is that CEO(?) Joe Drumgoole probably had the most confident, well-rehearsed, down-to-business pitch. <img src='http://turtlethink.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />    </p>
<p>A few other promising startups we would like to note and encourage readers to check out: <a href="http://www.task.ly">Taskly</a>, <a href="http://www.hyperwords.net/">Hyperwords</a>, <a href="http://shutl.co.uk/">Shutl</a>, <a href="http://www.mendeley.com">Mendeley</a>, <a href="http://runkeeper.com/">Runkeeper</a>.</p>
<p>Finally, we’d like to thank <a href="http://garyvaynerchuk.com/">Gary V</a> for the inspirational talk and reminding us how much we miss New York! Hope to be back in Paris in 2010. </p>
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		<title>Journal of Virtual Worlds Research releases special issue on &#8216;3D Virtual Worlds for Health and Healthcare&#8217;</title>
		<link>http://turtlethink.com/2009/08/journal-of-virtual-worlds-research-releases-special-issue-on-3d-virtual-worlds-for-health-and-healthcare/</link>
		<comments>http://turtlethink.com/2009/08/journal-of-virtual-worlds-research-releases-special-issue-on-3d-virtual-worlds-for-health-and-healthcare/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 18:14:03 +0000</pubDate>
		<dc:creator>Paul Fayngersh</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Virtual Worlds]]></category>
		<category><![CDATA[Health2.0]]></category>
		<category><![CDATA[Journal of Virtual Worlds Research]]></category>
		<category><![CDATA[Maged Kamel Boulos]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=880</guid>
		<description><![CDATA[Volume 2, Number 2 of the Journal of Virtual Worlds Research came online today. It&#8217;s an entire issue dedicated to healthcare innovation within the virtual domain and includes a lot of great resources for healthcare professionals looking to utilize emerging technology to help solve unique health-related problems. Best of all, all the articles are available [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jvwresearch.org/index.php?_cms=default,0,0">Volume 2, Number 2 of the Journal of Virtual Worlds Research</a> came online today. It&#8217;s an entire issue dedicated to healthcare innovation within the virtual domain and includes a lot of great resources for healthcare professionals looking to utilize emerging technology to help solve unique health-related problems. Best of all, all the articles are available for free!  </p>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/08/journalbanner2.jpg" alt="journalbanner2" title="journalbanner2" width="471" height="86" class="aligncenter size-full wp-image-889" /></p>
<p>Dr. Maged Kamel Boulos, the journal&#8217;s Associate Editor and professor at the University of Plymouth, UK, summarizes the issue: </p>
<blockquote><p>Though Second Life has existed since 2002 and there are even other virtual worlds that predate it, most in the health sector are only recently starting to migrate to such platforms, as the technology is gradually maturating and rapidly becoming more affordable and popular. This special issue of JVWR on the theme of &#8216;3D Virtual Worlds for Health and Healthcare&#8217; provides a good sampler of how healthcare organizations, groups and individuals are currently using virtual worlds&#8230;for a range of clinical and health-related purposes. Topics covered in this issue include: the use of virtual worlds in healthcare higher education, including in &#8216;virtual patients&#8217; game-based learning simulations, with examples from both the UK and the US; the growth and direction of healthcare support groups in virtual worlds; the development of a virtual worlds&#8217; coping skills game to prevent post-hospitalization smoking relapse in tobacco dependent cancer patients; and an examination of how the attitude and appearance of an individual&#8217;s avatar might result in positive changes in her/his real life in relation to obesity, which is one of the most serious public health problems of the 21st century.</p></blockquote>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/08/slhealth.gif" alt="slhealth" title="slhealth" width="703" height="446" class="aligncenter size-full wp-image-885" /></p>
<p>Though I&#8217;m delighted to see so much work being done within academia, I am most excited to see the transition from research to real life application in a field that will surely witness exponential growth in the next several years. It cannot be long until we hear an announcement of a well-funded professional venture that tackles one or more specific healthcare issues using virtual world and other emerging technologies. At a time when our nation is facing a healthcare problem of gargantuan proportions, we need to turn to innovative technologies that can streamline medical care and shed billions of dollars in costs. However, beyond electronic medical records, there hasn&#8217;t been much discussion in the mainstream media about emerging healthcare technologies nor any serious and dedicated provisions in Obama&#8217;s proposal. The challenge of bridging the gap between cutting-edge academic findings and real-life social policies is one that spans every field, yet if we don&#8217;t figure out innovative and cost-effective solutions soon, healthcare costs will become the straw that finally breaks America&#8217;s back.  </p>
<p>Readers interested in this topic who might have missed it previously, check out Popcha! principal and TurtleThink founder Mark Kizelshteyn&#8217;s award-winning research regarding therapeutic uses of virtual worlds for elderly, disabled, and convalescent people [<a href="http://turtlethink.com/2009/01/therapy-and-the-metaverse-paper-launch-and-discussion/">link</a>]. Needless to say we are all very excited for advancements in this field!</p>
<p><a href="http://jvwresearch.org/index.php?_cms=default,0,0">[JVWR Vol 2, No 2: 3D Virtual Worlds for Health and Healthcare]</a><br />
<em>image courtesy of <a href="http://www.flickr.com/photos/knowprose/">TaranRampersad</a></em></p>
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		<title>Augmented Reality business cards</title>
		<link>http://turtlethink.com/2009/07/augmented-reality-business-cards/</link>
		<comments>http://turtlethink.com/2009/07/augmented-reality-business-cards/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 16:42:35 +0000</pubDate>
		<dc:creator>Paul Fayngersh</dc:creator>
				<category><![CDATA[Augmented Environments]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Business Cards]]></category>
		<category><![CDATA[FLARToolkit]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=865</guid>
		<description><![CDATA[Business cards are perfectly suited for the application of augmented reality technology; the results are practical as they are fun. Last week, the net went abuzz with the following video by James Alliban from London. His card features basic relevant professional info spoken by an abstracted, pixelated version of his head. Very well done! 

Today [...]]]></description>
			<content:encoded><![CDATA[<p>Business cards are perfectly suited for the application of augmented reality technology; the results are practical as they are fun. Last week, the net went abuzz with the following video by James Alliban from London. His card features basic relevant professional info spoken by an abstracted, pixelated version of his head. Very well done! </p>
<p><center><object width="600" height="453"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=4979525&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=4979525&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="600" height="453"></embed></object></center></p>
<p>Today a new AR business card demo came online, this one from Jonas Jäger, a Communication Design student in Germany. Jonas&#8217;s version features a lot more interactivity; you can see his latest tweets, flip through some photos from his portfolio, and even call him directly via <a href="http://www.ribbit.com/">Ribbit</a>. Check out more details on how its all done <a href="http://www.t-o-x-i-n.de/index.php/2009/07/18/allgemein/augmented-businesscard-english/">at his blog</a>. </p>
<p><center><object width="600" height="450"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5651466&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=5651466&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="600" height="450"></embed></object></center></p>
<p>I think we are very close to a company attempting to create a standard around this, as well as an application that will allow the average businessperson to create and display a cool augmentation for their own cards. I know I would want one! </p>
<p><a href="http://jamesalliban.wordpress.com/2009/06/03/ar-business-card/">[James Alliban's -- AR Business Card]</a><br />
<a href="http://www.t-o-x-i-n.de/index.php/2009/07/18/allgemein/augmented-businesscard-english/">[Toxin Labs -- Augmented Business Card]</a>, via [<a href="http://gamesalfresco.com/2009/07/20/cool-augmented-business-card-from-toxin-labs/">Games Alfresco</a>]     </p>
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		<title>Layar Opens Augmented Reality Platform To Developers</title>
		<link>http://turtlethink.com/2009/07/layar-opens-augmented-reality-platform-to-developers/</link>
		<comments>http://turtlethink.com/2009/07/layar-opens-augmented-reality-platform-to-developers/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 14:14:10 +0000</pubDate>
		<dc:creator>Mark Kizelshteyn</dc:creator>
				<category><![CDATA[Augmented Environments]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[SPRXmobile]]></category>
		<category><![CDATA[Web2.0]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=859</guid>
		<description><![CDATA[TechCrunch points us to SPRXmobile, the startup behind Layar, the mobile augmented reality browser for Android. The company is opening up its API by handing out keys to a number of developers. Developers can fill out a request here to gain access to the API. 

As Tech Crunch notes &#8221; Without a decent amount of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.techcrunch.com/2009/07/08/layar-wants-more-layers-opens-augmented-reality-platform-to-developers/">TechCrunch</a> points us to <a href="http://www.sprxmobile.com/">SPRXmobile</a>, the startup behind Layar, the mobile augmented reality browser for Android. The company is opening up its API by handing out keys to a number of developers. Developers can fill out a request <a href="http://layar.com/api/">here</a> to gain access to the API. </p>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/07/layar-api.png" alt="layar-api" title="layar-api" width="628" height="344" class="alignright size-full wp-image-860" /></p>
<p>As Tech Crunch notes &#8221; Without a decent amount of usable layers, none of these AR browsers are going to see mainstream adoption any time soon, and Layar is the first to attempt luring third-party developers into creating layers on top of their system by means of an extensive API.&#8221; </p>
<p>This is a great step for AR &#8212;  as the race to develop the best platform with maximum content while also supporting an array of devices. We are going to see some create stuff come out of this API opening. </p>
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		<title>Google Announces Operating System: Google Chrome OS!</title>
		<link>http://turtlethink.com/2009/07/google-announces-operating-system-google-chrome-os/</link>
		<comments>http://turtlethink.com/2009/07/google-announces-operating-system-google-chrome-os/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 05:26:33 +0000</pubDate>
		<dc:creator>Mark Kizelshteyn</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[Net Book]]></category>
		<category><![CDATA[Operating System]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=855</guid>
		<description><![CDATA[It&#8217;s finally here. Google announced the long awaited operating system &#8211; we all knew this was coming in the same way we knew that Apple was going to come-up with a revolutionary phone and ipod. 

The official Google Blog writes: 
&#8220;Google Chrome OS is an open source, lightweight operating system that will initially be targeted [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s finally here. Google announced the long awaited operating system &#8211; we all knew this was coming in the same way we knew that Apple was going to come-up with a revolutionary phone and ipod. </p>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/07/Google-Chrome-Browser-Logo.jpg" alt="Google-Chrome-Browser-Logo" title="Google-Chrome-Browser-Logo" width="261" height="300" class="alignright size-full wp-image-856" /></p>
<p>The <a href="http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html">official Google Blog</a> writes: </p>
<p>&#8220;Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later this year we will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010&#8230;.</p>
<p>&#8230;Speed, simplicity and security are the key aspects of Google Chrome OS. We&#8217;re designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don&#8217;t have to deal with viruses, malware and security updates. It should just work.&#8221;</p>
<p>The OS will run on both x86 as well as ARM chips, and Google is working with a number of OEMs to introduce netbooks to the market next year! The architecture is going to be based on a Linux kernel. </p>
<p>I can&#8217;t wait to see this! </p>
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		<title>New York Tech MeetUp &#8211; July Round Up</title>
		<link>http://turtlethink.com/2009/07/new-york-tech-meetup-july-round-up/</link>
		<comments>http://turtlethink.com/2009/07/new-york-tech-meetup-july-round-up/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 03:48:05 +0000</pubDate>
		<dc:creator>Mark Kizelshteyn</dc:creator>
				<category><![CDATA[Augmented Environments]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[NRU]]></category>
		<category><![CDATA[NYTM]]></category>
		<category><![CDATA[Round Up]]></category>
		<category><![CDATA[Rushkoff]]></category>
		<category><![CDATA[Sponge Cell]]></category>
		<category><![CDATA[urtak]]></category>
		<category><![CDATA[Vocab Sushi]]></category>
		<category><![CDATA[Zagat]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=842</guid>
		<description><![CDATA[TurtleThink attended this evenings New York Tech Meet Up, where a few startups presented some interesting products and services. None of the applications were particularly ground breaking, but a few are worth noting. 

The first interesting one was a collaborative polling company called urtak, which offers different categories of user generated polling topics. From their [...]]]></description>
			<content:encoded><![CDATA[<p>TurtleThink attended this evenings <a href="http://www.meetup.com/ny-tech/">New York Tech Meet Up</a>, where a few startups presented some interesting products and services. None of the applications were particularly ground breaking, but a few are worth noting. </p>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/07/urtak.jpg" alt="urtak" title="urtak" width="432" height="99" class="aligncenter size-full wp-image-845" /></p>
<p>The first interesting one was a collaborative polling company called <a href="http://urtak.com/">urtak</a>, which offers different categories of user generated polling topics. From their website: &#8220;The goal of the Urtak project is to find an answer to the question &#8220;What do men and women live by?&#8221; Since no single person has the knowledge to answer this question, we propose that we must work together, pooling our knowledge and insight to learn what we all care about, what unites us, and what makes us different from each other.&#8221; It seems like an interesting company, however, what compels those people to answer the polls. This is a good idea that is lacking a sticky component.</p>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/07/vocabsushi.png" alt="vocabsushi" title="vocabsushi" width="292" height="111" class="aligncenter size-full wp-image-846" /></p>
<p><a href="http://vocabsushi.com">Vocab Sushi</a> was another interesting concept. The free service offers &#8220;bite size&#8221; vocabulary words and sources them from thousands of news and media outlets daily. The vocab words are offered in contextual examples and one can play &#8220;never ending&#8221; games with those words. The company was founded by Jeff Novich and the website notes: &#8220;VocabSushi provides thousands of sentences that demonstrate any vocab word&#8217;s contemporary usage in news articles. Compared to the brute force method of flashcard definitions, a deeper understanding of the word can be attained simply by reading several interesting sentences that contain that word.&#8221; It is an interesting replacement for flashcards, and I believe this will catch on. I would have loved to use this years ago when I was studying for the SATs. Although I subscribe to Anu Garg&#8217;s Word.A.Day, I can nonetheless see myself using this service once in a while. </p>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/07/spongecells.jpg" alt="spongecells" title="spongecells" width="252" height="44" class="aligncenter size-full wp-image-844" /></p>
<p><a href="http://spongecell.com/">Sponge Cell</a> presented a new form of flash based interactive banner advertising. The company is using social networking tools built into ad banners to help push content directly from banners as opposed to relying on clicking through the banner and arriving at a new website. The company writes: &#8220;The best advertising gives its audience information that they want to hold onto and share. Sponge Cell lets people do just that, by pushing advertising onto calendars, social profiles, mobile devices, home pages and other permanent places, without disrupting their browsing experience.&#8221; The company is attempting to mitigate a persons aversion to clicking a banner and being steered away from their chosen website. Sponge Cell&#8217;s banner&#8217;s allow for brand interaction directly on the banner. Another interesting idea, but once again, what compels me to interact with a banner which has an added social media component? Sponge Cell did discuss their advertising algorithm (patent pending) which bases the ad not on the search key word but on the aggregated data that the search terms yields. I thought this was already built into Google&#8217;s algorithm, but go figure. </p>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/07/zagat.jpg" alt="zagat" title="zagat" width="229" height="61" class="aligncenter size-full wp-image-847" /></p>
<p>The most interesting application was <a href="http://www.zagat.com/Content.aspx?PrimNav=Mob&#038;CT=mobile_nru&#038;MID=kw82370Google&#038;source=Google&#038;PID=55">Zagat&#8217;s</a> Augmented Reality Application called <a href="http://www.zagat.com/Content.aspx?PrimNav=Mob&#038;CT=mobile_nru&#038;MID=kw82370Google&#038;source=Google&#038;PID=55">NRU</a>. </p>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/07/prod_nru.jpg" alt="prod_nru" title="prod_nru" width="100" height="208" class="aligncenter size-full wp-image-843" /></p>
<p>The application allows you to find restaurants, nightspots, and shops &#8220;near you.&#8221; As you rotate your mobile device (360 degrees), the location of the restaurants appear relative to you. It also syncs with Zagat&#8217;s detailed reports on the restaurants. Although Zagat reviews are not user generated and have a top-down approach, the service is still fairly compelling as a closed source offering of reviews opposed to Urban Spoon. Check out a video demo of the product here: </p>
<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/K-D-qFm8wHY&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/K-D-qFm8wHY&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object> </center> <BR></p>
<p>The product is only offered on the Android as of now, but with the release of the magnetometer on the iPhone &#8212; we should see this application at the app store shortly (as long as Apple opens up the channels for AR production on the iPhone). This is a cool app and just the beginning of compelling AR apps to reach the market. </p>
<p>NYTM also invited two guest speakers: Iranian technologist, Ali Amami, who discussed the recent Iranian election, consequential revolt and the role of social media. This was the 10th election in Iran after the Islamic revolution and is the first election since then to see the levels of protest. Ali Amami stated that this was a new school revolution as a result of social media. He said that cell phones were used as capturing devices, where citizens became independent news outlets. Facebook was used as a community organization tool and YouTube was a video distribution channel that major media outlets, like CNN, turned towards. The question, however, was what went wrong? Well, first off, Nokia sold wiretapping equipment to Iran&#8217;s Telecom giant (source: <a href="http://online.wsj.com/article/SB124562668777335653.html">Wall Street Journal</a>). Also, Iran&#8217;s internet is state owned and they intercepted and filtered content with the ultimate suspension of internet service across the country. </p>
<p>Amami&#8217;s message to NYTM was that as technologists, we need to think about ways to work towards solving the issues of wiretapping/filtration, interception and suspension of the world wide web. He urged companies like Google and Yahoo to not bow to fascist government requests.</p>
<p>And the evening ended with Douglas Rushkoff discussing his new book, <a href="http://rushkoff.com/books/life-incorporated/">Life inc.</a>, about an open source economy. </p>
<p><img src="http://turtlethink.com/wp-content/uploads/2009/07/life-inc.jpg" alt="life-inc" title="life-inc" width="201" height="300" class="aligncenter size-full wp-image-848" /></p>
<p>It is always a pleasure to hear Rushkoff speak &#8212; he is intelligent, charismatic and extremely articulate. Speaking to the NYTM crowd, Rushkoff offered the analogy that our economic system is like a closed source operating system, though we behave as if our role in the economy was somehow organic. He argues that although there are natural elements and emergent properties of our system, our currency and economic affairs hold a bias to corporations (which are anti-competitive)  and a centralized currency (which seeks to create value from top down) &#8212; the opposite of an open source economy, which was most closely realized in the late Middle Ages. During the late Middle Ages, there was tremendous spending and abundance, where with local currency people invested and reinvested from the bottom-up &#8212; wealth was distributed to people who created value. Those who did not create value, did not make money. The aristocracy, seeing the uprising of the middle class and that wealth was no longer controlled by the centralized authority &#8212; made local currency illegal. This type of approach extends to today&#8217;s times. Rushkoff offers the solution (to the NYTM crowd) of an open source economy which is being facilitated by the internet and low start-up capital. As our economy is at a downfall, he is urging us to take advantage of the situation and create value through the net.</p>
<p>It was an interesting evening at NYTM, and I look forward to the next meet up! NYTM also showcased the 3 finalists of their t-shirts competition (you can vote <a href="http://nytm.w1k.com/Home">here</a>.)  </p>
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		<title>Open Letter to Apple: Let us Augment Reality with the iPhone!</title>
		<link>http://turtlethink.com/2009/07/open-letter-to-apple-let-us-augment-reality-with-the-iphone/</link>
		<comments>http://turtlethink.com/2009/07/open-letter-to-apple-let-us-augment-reality-with-the-iphone/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 04:39:23 +0000</pubDate>
		<dc:creator>Mark Kizelshteyn</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Augmented Environments]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Virtual Worlds]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://turtlethink.com/?p=838</guid>
		<description><![CDATA[Earlier today (yesterday at this point), I came across an interesting post on Ori Inbar&#8217;s blog (Games Alfresco), where he posted an open letter to Apple regarding Augmented Reality on the iPhone. 
As TurtleThink has written about countless times now, augmented reality is the future, and we all want that future to be a little [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier today (yesterday at this point), I came across an interesting post on Ori Inbar&#8217;s blog (<a href="http://gamesalfresco.com">Games Alfresco</a>), where he posted an open letter to Apple regarding Augmented Reality on the iPhone. </p>
<p>As TurtleThink has written about countless times now, augmented reality is the future, and we all want that future to be a little more tangible. Help us Apple! With the release of the compass on the iPhone 3G[S], we are at the brink of some incredible consumer AR applications (as seen in the videos below). So, let&#8217;s spread the word. I am reposting the letter and some neat AR videos from Games Alfresco below. </p>
<p><strong>A letter sent to Apple Developer Relations.</strong></p>
<p><em>Dear Apple,</p>
<p>We are a collection of augmented reality (AR) enthusiasts and professionals (from business and academia), who have been working on a multitude of AR apps for the iPhone. These apps are poised to change the way people interact with the real world.</p>
<p>But here is the rub: we are currently unable to publish these apps on the app store because the iPhone SDK lacks public APIs for manipulating live video.</p>
<p>We are asking Apple to provide a public API to access live video in real time, on the iPhone.<br />
We will be happy to offer additional technical details.</p>
<p>The impact of augmented reality (AR) on our lives could be as significant as the introduction of the PC.<br />
In 10 years, we believe augmented reality will change the way everyone experiences travel, design, training, personal productivity, health care, entertainment, games, art, and advertising (videos).</p>
<p>Looking back just a few years, AR pioneers had to hack a slew of components into ridiculously large backpacks and HUDs, and be confined to rigged environments. Nowadays, it comes in friendly, affordable packages and the iPhone is one of the first devices to have it all – except for a public API.</p>
<p>The battle to determine the winning device has already begun; a public API to access live video will give the iPhone a lucrative ticket to compete.<br />
We believe Apple has a window of opportunity of about 3 months before developers start looking elsewhere. If Apple decides to publish the API in that time frame – in the next 10 years, everyone might be using the iPhone as the preferred device to interact with the real world.</p>
<p>Here is how augmented reality could open up new opportunities for the iPhone this year:</p>
<p>Arf (Georgia Tech)</p>
<p>a virtual pet you take anywhere</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/_0bitKDKdg0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/_0bitKDKdg0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>ARghhhh (Georgia Tech)</p>
<p>first person table-top action game</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/cNu4CluFOcw&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/cNu4CluFOcw&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Sekai Camera (Tonchidot)</p>
<p>AirTag the real world</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/KgTwSXK_5dg&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/KgTwSXK_5dg&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Kweekies (int13)</p>
<p>a portal to creatures in a parallel world</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Te9gj22M_aU&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/Te9gj22M_aU&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Layar (SPRXmobile)</p>
<p>Browse the world with an AR browser – Details</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/b64_16K2e08&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/b64_16K2e08&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Artoolkit for the iPhone (Artoolworks)</p>
<p>the most popular AR kit now on the iPhone</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/5M-oAmBDcZk&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/5M-oAmBDcZk&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>StudierStube ES (Imagination, Graz TU)</p>
<p>the only AR engine designed for mobile devices, now on iPhone – Details</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/O8XH6ORpBls&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/O8XH6ORpBls&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>PTAM on the iPhone (Oxford University)</p>
<p>next generation AR tracking with no markers or images</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/pBI5HwitBX4&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/pBI5HwitBX4&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Wikitude (Mobilizy)</p>
<p>a travel guide that “tells you what you see”</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/8EA8xlicmT8&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/8EA8xlicmT8&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Virtual Santa (Metaio)</p>
<p>interactive Christmas application using the augmented reality</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/04qiDsgcpaI&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/04qiDsgcpaI&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Augmented Reality Sightseeing (Fraunhofer IGD)</p>
<p>Historic photographs overlaid on your field of view while strolling in a street</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/gwtmk1ZjhY0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/gwtmk1ZjhY0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>These are apps that are practically ready to go. There is a whole bunch of apps and games that are just waiting for the API to be available.</p>
<p>…And Apple, we know you can’t share your plans…so please surprise us soon!</p>
<p>Many many thanks for your consideration -<br />
Sincerely,</p>
<p>Signed:<br />
Michael Gervautz – Managing Director Imagination GesmbH<br />
Robert Rice – CEO Neogence<br />
Georg Klein – PhD PTAM creator from Oxford University<br />
Stephane Cocquereaumont &#8211;  President &#038; Lead Developer Int13 (Kweekies)<br />
Maarten Lens-FitzGerald – Founder &#038; Partner SPRXmobile, developer of Layar<br />
Ori Inbar – Author of GamesAlfresco.com and CEO and founder Pookatak Games<br />
Philippe Breuss – Lead developer, Mobilizy<br />
Philip R. Lamb – CTO, Artoolworks<br />
Noora Guldemond – Metaio<br />
Takahito Iguchi – CEO, Tonchidot<br />
Blair MacIntyre – Associate Professor, Georgia Institute of Technology<br />
Bruno Uzzan – CEO, Total Immersion<br />
Michael Zoellner – Fraunhofer IGD<br />
Andrea Carignano – CEO,  Seac02<br />
</em><br />
[via <a href="http://gamesalfresco.com/2009/07/02/open-letter-to-apple-let-us-augment-reality-with-the-iphone/">Games Alfresco</a>]</p>
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