Case study: IBM’s use of virtual worlds
March 27th, 2009 
Business, New Media, Second Life, Virtual Worlds 
Paul Fayngersh
Many people I meet, especially those outside the tech industry, are frequently unsure of what to make of virtual worlds/Second Life. Either they can’t disconnect the concept from video games, or they simply “don’t get the point;” regardless, what is missing for these people is a logical application, a use, a function.
That is why virtual conferences are usually the first scenario I mention; every working soul can relate to them, and immediately grasp the obvious benefits a virtual conference would have over a real one. Who can argue against spending less money, cutting your environmental impact, and skipping the other stresses associated with forced business travel?
Linden Lab recently published a case study detailing how IBM has used Second Life, titled: “How Meeting In Second Life Transformed IBM’s Technology Elite Into Virtual World Believers.” It provides a pretty good review, mixing attendees’ reactions with stories of individuals and departments within the organization that were behind it all. I encourage readers who are skeptical about virtual worlds and particularly their use in business to look over this short report – maybe IBM’s experience will inspire you.
[PDF - How Meeting In Second Life Transformed IBM’s Technology Elite Into Virtual World Believers]
Tags: Business, Case Study, Conference, IBM, New Media, Second Life, Virtual Worlds, Work
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