Avatars in the Mainstream….
February 1st, 2009 
Art, Business, New Media, Social Media, Video 
Mark Kizelshteyn
Many watched Super Bowl XLIII for the sport and others for the ads; I did neither. The few sports fans in my family took care of that with their football fervor. But, I was turned on to this advertisement that supposedly aired at some point during the game, and I thought it was an amusing ad with an interesting message — at least at the surface.
So, what is Coke saying? We’ve all had a digital representation of ourselves for quite sometime. But, the majority of those have been text based. User names, emails, et cetera. Are we moving into a time where we are all represented by avatars. 3D ones. Well, if Coke says we are, then we must be. What do you think?
Tags: Advertising, Avatars, coca cola, coke, media, Virtual Worlds
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