Research: Success with Enterprise Virtual Worlds?
January 14th, 2009 
Business, New Media, Research, Social Media, Virtual Worlds 
Mark Kizelshteyn
Caleb Booker posted Forterra’s research report titled “Recipe for Success with Enterprise Virtual Worlds” today.
Download the white paper here.
The research is informative and brings up a few integral concerns — mainly why invest in something (virtual worlds) with no proven track record? As Caleb points out, the demands for ROI proof are higher than usual in this sector because people still have a hard time divorcing the video game/fantasy aura from the business application. Although understandable, this will quickly die down.
We are still in an experimentation phase with virtual worlds and it is fine to question the enterprise plasticity for virtual environments, but companies need to take small steps and see if it is a right fit. The important thing to remember is this is a new industry and there will be potholes along the way. Enterprise users need to remain patient and not constrain the creative approach of virtual world solutions with outdated and non-transferable frameworks. Keeping an open mind through the process will prove to be fruitful — business is changing and the ways to keep your employees and clients respectively productive and engaged are evolving.
Tags: Forterra, Investment, Research, Virtual Worlds
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